Lauren is a communications executive with 15 years of experience helping brands tell complex stories with elegance, clarity, and impact. She is equally comfortable strategizing high-level campaigns as she is diving into line edits on a social post.
Lauren is also an award-winning playwright and theater producer. This informs her work at a fundamental level: story is everything.
Lauren’s CV
Select Experience
Scale Strategy
She serves as a Communications Advisor, advising Fortune 500 executives and brands on crisis communications. She is a sought-after writer and thought-partner to leaders in finance, tech, and philanthropy.
McKinsey & Company
As Head of Creative for Social Media at McKinsey & Company, she oversaw an award-winning multi-platform B2B marketing and content operation. Grew followers 15% and engagement 154% YOY in her final year at the firm.
UNICEF
Doubled the UN agency’s social footprint in two years, launched an award-winning documentary series, and managed campaigns with Goodwill Ambassadors like Shakira, Messi, and Katy Perry.
Brand
Creative direction for assets promoting McKinsey's brand campaigns, including the 2022 Inclusive Economy campaign, the ReThink newsletter, and a brand-building GIF series for Pride Day.
Video
For UNICEF, story editing for this YouTube video series on children with disabilities .
Social campaigns
Creative direction for campaigns that translated McKinsey's research into compelling content for social media channels.
Long-form writing
Her writing portfolio is available here.
Contact Lauren
Reach out here or at lauren [at] ardita.co