Lauren is a communications executive with 15 years of experience helping brands tell complex stories with elegance, clarity, and impact. She is equally comfortable strategizing high-level campaigns as she is diving into line edits on a social post.
She serves as a Communications Advisor at Scale Strategy, where she advises Fortune 500 executives and brands on crisis communications.
Prior to that, she was Head of Creative for Social Media at McKinsey & Company, where she oversaw an award-winning multi-platform B2B marketing and content operation.
At UNICEF, she helped the UN agency double its social footprint in two years, launch an award-winning documentary series, and manage campaigns with Goodwill Ambassadors like Shakira, Messi, and Katy Perry.
Lauren is also an award-winning playwright and producer. This informs her work at a fundamental level: story is everything.
Creative Direction
Translated complex research on the future of work, income inequality, AI, sustainability, and climate change into compelling multi-channel campaigns.
Directed global multi-channel social media campaigns
Advised global leaders and offices on brand storytelling and creative strategy
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